Michelle Tennant Nicholson - Suggested Interview Questions

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Michelle Tennant Nicholson

Suggested Interview Questions

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Michelle, in more than 30 years you’ve worked in public relations, you have seen PR transition from typewriters to Twitter, as you say. What’s changed and what’s stayed the same?
Who are some of the clients you have represented whose names we might recognize?
How and why did you start your PR firm, Wasabi Publicity?
What kinds of services do PR firms provide their clients?
Explain the difference between paid, earned, and owned media in relation to the value of PR.
You call yourself a “storyteller to the media.” How do you discover your clients’ unique stories and use them to generate media interest?
How does your firm utilize breaking news to get clients covered in the media?
How important is social media to journalists, in your experience? Does a client need a huge social media following to be considered an expert?
Tell us a little bit about relationship building in PR, both with your clients and with the media.
What is media training, and why do you say anyone who steps in front of a camera needs it?
You have a master’s degree in human development and a fine arts degree in drama. How has that helped you in your business?
Your company represents clients from all over the world. How do you see the business and mission of PR evolving in the global village created by today’s technology?
You and your business partner started Wasabi Publicity with a mission: “To launch conversations that make a positive difference in the world.” Who are a few of your current clients and how are they doing this?
How has the coronavirus pandemic changed PR? Is it a permanent change, or a temporary one?

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