Michelle introduces you to the person who’s going to help you get all the good things you want from PR, your new best friend: Ms. Media. This new BFF might seem pretty high-maintenance, but once you understand her and work with her on her terms, she’s really delightful to be with — and she can offer opportunities you never even imagined!

Michelle shares the nine things about you that are interesting and will grab the media’s attention. Some of them relate directly to what you’re promoting, and some may not.

PR is just like dating: You can’t pursue everyone on the planet who happens to be single. If you’re looking for that perfect someone, you’ve got to narrow the field down first.

You are contacting the media to offer them real benefit: to make their job easier, and to lighten their load. Here’s how to smooth out first contact.

You’ve done the work and you’ve landed a media placement! Maybe you’re being interviewed for a magazine article, joining the morning zoo hosts on local radio, or appearing on a talk show. However big or small, Michelle helps you ensure they end up wanting more.

It’s true that media begets media, but it can beget a heck of a lot more than that! Michelle talks about the real benefits your budding relationship with the media can give you.