Michelle Tennant Nicholson

News & Story Ideas

Meet Your New BFF: Ms. Media

Michelle introduces you to the person who’s going to help you get all the good things you want from PR, your new best friend: Ms. Media. This new BFF might seem pretty high-maintenance, but once you understand her and work with her on her terms, she’s really delightful to be with — and she can offer opportunities you never even imagined!

Want the Media’s Attention? Stand Out From the Crowd.

Michelle shares the nine things about you that are interesting and will grab the media’s attention. Some of them relate directly to what you’re promoting, and some may not.

Who Is Your Perfect Media Match?

PR is just like dating: You can’t pursue everyone on the planet who happens to be single. If you’re looking for that perfect someone, you’ve got to narrow the field down first.

11 Must-Know Tips Before You Send That First Media Pitch

You are contacting the media to offer them real benefit: to make their job easier, and to lighten their load. Here’s how to smooth out first contact.

Act Like a PR Pro: How to Become a Media Darling

You’ve done the work and you’ve landed a media placement! Maybe you’re being interviewed for a magazine article, joining the morning zoo hosts on local radio, or appearing on a talk show. However big or small, Michelle helps you ensure they end up wanting more.

The Gift That Keeps on Giving: How to Leverage Your PR

It’s true that media begets media, but it can beget a heck of a lot more than that! Michelle talks about the real benefits your budding relationship with the media can give you.
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